I turn complexity into visual systems that make sense at first glance
I bring strategic thinking together with contemporary design, turning complex ideas into expressive, functional solutions
-
Lure
-
From Within
-
The Artelle
-
Messier 104
-
Hagromf
My approach
I help every brand find a visual language of its own
Every project starts with research and keeps going until the idea turns up. Strategy becomes a concept, and the concept a whole system: identity, packaging, AI-driven creative, digital products.
Every brand already has a story. My job is to make it recognisable.
Services
-
Brand strategy
- Tone of voice
- Brand DNA
- Positioning
- Naming
- Brand persona
- Audience
-
Visual identity
- Graphic devices
- Logo
- Typography
- Colour palette
- Art direction
- Visual language
-
Web design
- Visual identity
- Responsive design
- Typographic grid
- Prototyping
- Competitor analysis
- Wireframe
-
AI images and video
- Illustration
- Sound design
- AI fashion shoots
- AI still life
- AI environments
- AI video
Portfolio
The visual identity of Artelle, a wedding planning agency
For the Artelle team every event is a piece of work in its own right, where the idea meets flawless execution. Their approach goes past organising: they build an atmosphere, and a different level of experience.
The steps
The stages of a project
-
01
Brief
I get into what the project asks for, the business goals and the expectations, to work out which way to go.
-
02
Research
I study the audience, the market and the context, looking for room for a strong answer.
-
03
Concept
I set the direction, build the idea of the project and a system that carries the brand’s character.
-
04
Design
I design identity, packaging, websites and everything else, keeping the visual language coherent.
-
05
Delivery
I hand over the finished material and help you put the design into the brand’s life.